Ethical copy that feels good

to you and your readers

Are you a passionate and purpose-driven quirky entrepreneur who wants to help more people live life with more joy, ease or simplicity?

Do you want your messaging to feel ethical, authentic and aligned with your values?

Do you want to work with a copywriter who truly listens and is genuinely invested in your success?

Then we should talk.

Hi, I’m Gillian,

I’m a copywriter, but I have a confession

I really dislike some of the usual tactics involved in writing copy or marketing a business.

So, I decided to do things differently.

I only work with brands that are doing some good in the world, whether that’s on an individual or community level.

I don’t use dubious, uncomfortable tactics. Instead, I write copy and content that feels aligned with your values and is an extension of you and the good you do so you feel excited about it and your customers feel seen and understood.

If you want to reach more people in a way that fits your ethos.

If you’re keen to build your online presence and grow a community around your business, I’d love to have a chat over a coffee to see if we are a good fit and discuss how I can help you.

Not sure you really need a copywriter?

  • Would you like more feast and less famine?

  • Would you like to attract more of your perfect customers?

  • Do you procrastinate and put off creating content?

  • Is your website copy tired, outdated and underperforming?

  • Do you want to harness the power of your email list with improved open rates and more sales?

  • Do you want to build a trusted, reputable brand with a tribe of happy, repeat customers?

  • Do you dislike, struggle with or just don’t have time for writing?

If you answered yes to any of these questions, then you probably need a copywriter, so let’s talk. Or pop me an email and start a conversation.

What my clients have to say.

Methodology

1.  Discover: We will have an informal chat to determine your needs and how I can help.

 2.  Clarify: A project will be selected, and a creative brief developed. I’ll take the time here to understand you, your company and its offering.

3.  Create: Using the brief and the relevant company information, I’ll prepare a first draft for the project.

4.  Review: A creative review will take place, allowing you to evaluate the work and make revision suggestions.

5.  Revise: Using your feedback, I’ll make amendments to create a polished piece. Steps 4 & 5 may then repeat.

6.  Deliver: Once you are happy, the finished project will be delivered and ready to implement.

My promise.

I’ll never sell you what you don’t need or overload you with suggestions. My service is bespoke and perfectly tailored to your needs. Just as every business’ needs are unique, so is every price, so you’ll never pay more than necessary.

 

  • Content Creation

    Content is powerful but can also feel complex. Let me demystify it and create a strategy that feels truly aligned and gets the results you want.

  • Email Campaigns

    Stand out of the inbox with authentic, compelling messaging tailored to your target audience.

  • Sales Funnels

    Clean, powerful sales pages and email sequences to convert your audience and sell more of your offer to the right people.

  • Website Pages

    Make every site page work for you with words that inspire action and a consistent tone throughout for a seamless user experience.